A person wearing fishnet stockings, black high heels and a black outfit, sitting on a red floor against a red background, with only their legs and one arm visible.
A woman with long dark hair posing against a dark background, wearing a black fur coat, black tights, and minimal jewelry.

founder // creative director
ASHLYN SPENCER

Style is more than what we wear or how we do our hair. It is the way we move through the world the confidence we carry the story we choose to tell. Good Luk is about creating something that sticks. Something that feels like you but bolder.

A woman with dark hair and makeup, wearing a black top, sitting against a dark background.

I TRY TO CREATE A SPACE WHERE TRANSFORMATION TAKES SHAPE AND WHERE BEAUTY IS RAW EFFORTLESS. IT IS NOT ABOUT PERFECTION. IT IS ABOUT PRESENCE.

I am obsessed with transformation the way the right cut or color can shift energy turn heads and make you feel like that girl. I love beauty that is a little raw a little undone effortlessly cool but never try hard. To me it is not about perfection it is about presence. Good Luk is my space to create, to play, to push boundaries and to make sure every person who sits in my chair walks out feeling like the best baddest version of themselves.

A woman with long black hair, dressed in black, holding a lit cigarette in her right hand with smoke rising, standing against a dark background.
A woman with long black hair, dressed in black, leaning forward with one hand on her knee against a dark gray background.

Opening Good Luk was the next step in making my vision a reality. A space where transformation isn’t just about looking good, it’s about feeling powerful and confident. That’s how I approach every client, every look. It’s not just hair—it’s about creating a version of you that walks out of the chair feeling unstoppable.

I’ve always been drawn to creativity in all its forms, but hair? That was my real spark. I got my first pair of scissors at a young age, probably way too young, and I’ve been cutting and styling ever since. At first it was just friends, family, and anyone who’d let me practice.

The moment I got my hands on hair professionally, I realized this was it for me. I spent years working in salons, learning the ropes, and pushing myself to get better and better. Along the way, I picked up so much more than technical skills. I learned how much of what I do is about making people feel like themselves, but better. That’s where the true transformation happens.

Opening Good Luk was the next step in making my vision a reality. A space where transformation isn’t just about looking good, it’s about feeling powerful and confident. That’s how I approach every client, every look. It’s not just hair—it’s about creating a version of you that walks out of the chair feeling unstoppable.

A woman with dark hair and hoop earrings is blowing smoke, with a dark background. She is wearing a black top and jewelry, illuminated by red and white lighting.

[ unconventional ]

I have been cutting hair since I was way too young to be trusted with scissors and luckily, I only got better.

[ energetic ]

My idea of a perfect day involves good coffee, loud music, and making someone look in the mirror and say damn.

[ divine ]

I fully believe in hair magic. The right cut or color can change your whole mood, your whole energy, maybe even your whole life.